The website for any business has to serve the role of the salesperson who never sleeps—a constant, digital presence drawing in new prospects and customers. Every business has its own unique goals—or “conversion points”—that a website must fulfill. The website design has to point visitors to achieve those goals. Looking to draw in more clients to your law firm? Here are some … [Read more...]
What Types of Pages Do Law Firms Need on Their Website?
Whether your law firm is new on the scene or starting over, it's time to examine how you're going to present the firm online. You want to have a good, vibrant site, but you are limited in how much time there is to produce the content. So when you ask your marketing consultant, "What content do I need for my website?" you're hoping for a response that's rooted in the real … [Read more...]
The Ten Best Legal WordPress Themes
There are a number of factors a law office has to consider when building a website. While all themes do the basics, each one has different strengths. A number of templates are designed with lawyers specifically in mind. Here are several examples of the best legal WordPress themes. LegalPress The most consistently mentioned theme in the most prominent reviews of legal themes, … [Read more...]
Understanding Key Search Engine Optimization (SEO) Metrics for Law Firms
“How many clients am I really going to get from this website?” If you do SEO for law firms, either in-house or as a consultant, perhaps you’ve heard this question from one of the partners. It’s the giveaway for which partner is advocating the bare minimum for an online presence. It’s not an easy question to answer, because a lot of lawyers are in fields—real estate, … [Read more...]
Can Your Law Firm Optimize its Website for Voice Searches?
With the rise in popularity of devices like Google Home and Amazon Echo, researchers have begun to study how people are using these devices for internet searches — and how that affects businesses. Many of these findings can extend to law firms as well. For Google Home, which is powered by Google Assistant, many of its responses come from basic Google search data. Based on … [Read more...]
