You ought not let privacy issues associated with social media networking sites keep you from incorporating them into your legal practice. In fact, many more law firms are beginning to embrace the usefulness of social media sites like Twitter and Facebook. Just do a quick search through Twitter or SocialMention, you’ll find plenty of attorneys regularly uploading content. If … [Read more...]
How Law Firms can Use Social Media Platforms to Gain Backlinks
Most people interact on the web every day using various social media platforms. For instance, just like Facebook is useful for helping you keep in touch with old law school buddies, social media sites can help businesses like law firms attract and keep in touch with their clients. Moreover, if done correctly, attorneys can even use social media platforms like Facebook, … [Read more...]
Creating Optimized Content in 6 Easy Steps
Developing strong, robust content for your law firm’s website is crucial to online marketing – any experienced SEO company will agree. However, sometimes writing well is easier said than done. If you’re working to improve the copy on your firm’s website (which you should be), then consider employing these 6 techniques: Research Putting the time into doing thorough … [Read more...]
Social (Not)working: Postings You Should (Legally) Avoid
Many people don’t think about the legal pitfalls that they can stumble upon when they post things on social media networking sites. This particularly comes into play when they are used for business purposes. Confidential Information One of the biggest legal problems that you can run into is either accidently (or intentionally) disclosing information that is confidential. … [Read more...]
5 Ways to Avoid Social Media Ethical Lapses
Social media networking sites like LinkedIn, Facebook, Twitter, or Google+ have opened up the scope of marketing in the digital world. While this may be a great tool, it can come at a high price if not used correctly. Moreover, you should take the time to consider how ethics rules play into your online communications—especially in the legal world. 1. Be aware: social media … [Read more...]
