In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
Best Social Media Platforms for Attorneys
For at least a solid decade, social media has been a part of most people’s everyday lives. Slowly, social media began to be integrated (and accepted) in the business world too, including amongst attorneys. In the beginning, there was a lot of skepticism surrounding lawyers integrating social media into their practices—it was seen as unnecessary and even unprofessional. … [Read more...]
3 Tips for Making LinkedIn Work for Your Law Firm
Social media is a natural choice when it comes to a nearly hassle-free and inexpensive way of advertising for law firms. It’s also a great way to network and connect with clients and members of your community. Of the popular social media platforms, LinkedIn may be the most unfamiliar - yet 433 million people across 200 countries have joined. Unlike Facebook, LinkedIn targets … [Read more...]
3 Ways Using SEO Can Improve Your Law Firm’s Website
Using basic SEO techniques can be vital to your law firm’s success. Along with hiring a knowledgeable online marketing company specializing in SEO to assist your firm, there are some simple steps you and your attorneys can take to ensure that your law firm is listed at the top of internet searches. Have a strong website for your firm. Having a strong web presence is … [Read more...]
