Social media is a force of nature. It can just as easily help you keep in touch with your best friend in elementary school as it can help you get new clients into your law firm. In most cases, your potential clients have checked out your firm on Facebook (or Twitter, Instagram or LinkedIn) before they ever dial your phone number. For this reason, it’s imperative that your … [Read more...]
Lawyers Face New Challenges from Facebook in Court Cases
A generation that has grown up with social media is taking its place in the world and that means change to the way we do business, including in the legal profession. The question of using evidence from Facebook in court cases—and exactly how to use it—continues to arise. With so many young people having put much of their lives onto Facebook, Instagram, Twitter, Snapchat, etc, … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
A Cautionary Tale of Why Law Firms Shouldn’t Incentivize Google Reviews
Everyone knows that favorable online reviews are important for law firms. Given the importance of reviews, it should come as no surprise that some firms are willing to do almost anything in order to gain good reviews. Some firms, like one unlucky firm in Louisville, Kentucky, were even willing to offer rewards to gain good reviews. But this strategy backfired bigtime in the … [Read more...]
Why Law Firms Should Care About Online Reviews
Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online reviews (both … [Read more...]
