Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
Facebook Marketing for Lawyers: 5 Ways to Make It Work
Has your firm been skeptical of the notion that Facebook marketing for lawyers really works? The skepticism, while understandable, is unwarranted; your law firm can reap long-term benefits from doing Facebook advertising in the right way. Get started by following these 5 tips. Tip #1: Start with great content This advice really applies to just about everything in digital … [Read more...]
3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
4 Habits of Effective Law Firm Marketing
Law firm marketing is rapidly changing and becoming more challenging. Whereas old-school methods like billboards and the Yellow Pages are inherently limited in how much advertising they can offer, the Internet is different. Every lawyer can easily get a website and with most people turning to the web when they need legal assistance, you can’t afford to be left behind. Here are … [Read more...]
Social Media Legal Advice Every Lawyer Should Know
Social media provides tremendous opportunities for lawyers and firms to increase their visibility, define their brand, improve their professional status and ultimately gain more clients. There are also more than a few pitfalls that come with reaching colleagues and the public through this venue. Here’s some social media legal advice for attorneys to follow. Be aware of ABA … [Read more...]
