It’s safe to say that there are a hella lot of lawyers in the United States. Personal injury, criminal defense, bankruptcy, divorce – you name it. In order to ensure that your law firm is able to attract fresh clientele, it is a constant struggle to make your practice visible above all the competition. Traditionally, this has been accomplished through billboards, printed … [Read more...]
4 Essential Local SEO Elements for Attorney Websites
Local SEO is often much more helpful than SEO on a national (or broader) level. Considering that attorneys typically cater to a local audience, lawyers need to ensure that the website they send out into cyberspace is set up to rank strong in their target locations AND serve the local market effectively. While working to create a search engine optimized website, here … [Read more...]
5 Effective Law Firm Marketing Techniques
Are you frustrated with your law firm’s marketing techniques and believe you’re wasting money and spinning your wheels? Read these five tips to help boost the marketing of your firm and gain more clients for your business: Use video on your website. YouTube is now the fourth most popular website and has even begun sponsoring presidential debates. It’s important to recognize … [Read more...]
5 Questions to See if Your Legal Website is Outdated
As 2015 comes to a close and we evaluate our own lives and the need for change, now is a perfect time to evaluate the life of your legal website. Refreshing a website can be costly and time consuming, so it’s likely not something you want to undertake if you don’t have to. Below are five questions to consider when deciding if changes to your current website would be … [Read more...]
Legal Referrals and the Millennial Generation
A recent study conducted by an Orlando-based law firm and search expert Michael Blumenthal has concluded that the Millennial generation, specifically people age 18 to 24, is using internet searches to find their attorney of choice as opposed to the traditional “word of mouth.” The survey originally asked 19,539 consumers when they last hired a lawyer. They then narrowed … [Read more...]
