Answering questions about websites, content, SEO and branding Law Practice Today recently published a roundtable on law firm websites. We’re going to jump in here with our own answers to some of their questions, because they were just too good not to discuss… QUESTION: "Search Engine Optimization (SEO) is a critical part of solid website development. In light of Google’s … [Read more...]
3 Online Metrics Law Firms Should Pay Attention To
When you’re planning a marketing campaign for your law firm, it is beneficial to use online metrics for tracking results. Metrics tracking helps analyze whether the measures you have in place are having the desired effect on your firm or if you need to go in another direction. Below are 3 beneficial metrics that your law firm should use to track your online marketing … [Read more...]
Top-Level Domains and SEO Rankings for Law Firms
Top-level domains (TLDs) are hot button topics in the world of SEO today. Three TLDs that exist are .ATTORNEY, .LIVE, and .NEWS, and they are starting to have an effect on search engine rankings. Google is trying to show users that .COM is not the only domain that is safe and that TLDs do not come as a disadvantage when it comes to their algorithm. In an experiment, Globe … [Read more...]
2 Strategies for Implementing Conversion Rate Optimization
In the space between where SEO comes to an end and content marketing takes up the mantel, conversion rate optimization (CRO) steps up. At its most basic, the function of CRO is to discern which aspects of a legal website isn’t working and decide ways to fix them. Two strategies law firms can use to bring CRO into practice include: A/B Testing A/B testing is both the most … [Read more...]
Improving Your Law Firm’s Domain Authority
Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return. How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links… How can you create a favorable domain authority? Here are three tips for achieving good … [Read more...]
