Law firm marketing is rapidly changing and becoming more challenging. Whereas old-school methods like billboards and the Yellow Pages are inherently limited in how much advertising they can offer, the Internet is different. Every lawyer can easily get a website and with most people turning to the web when they need legal assistance, you can’t afford to be left behind. Here are … [Read more...]
Local SEO Can Market Your Law Firm More Efficiently
Are you happy with your law firm’s website? Are you satisfied with how it’s fitting into your marketing strategy? Far too many firms underperform in the digital sphere. The quickest way to improve and market your law firm more effectively is to focus on local search. Local SEO is an entirely different animal than regular search marketing strategies, which are usually driven by … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
6 Tips to Improve Your Law Firm’s Google Ranking
In the 1980s, the adoption of simple checklists led to the reduction of aviation accidents. If a checklist can make something as important as flying safer, imagine what it can do for your law firm! By creating a checklist, there will be less of an opportunity for mistakes within web content. Before publishing content, double check it against this six-point checklist: 1. … [Read more...]
5 SEO Tips Your Law Firm Should Be Utilizing Right Now
Want to improve your law firm’s search engine optimization (SEO) practices in 2018? Consider implementing these five SEO methods. 1. Perfect On-page SEO Expect on-page SEO to continue to be a vital piece of Google’s algorithm for the near future because of the user experience (UX) it provides. Moreover, on-page SEO provides your users with context and organization for your … [Read more...]
