In today’s computer-driven society, having a great search ranking is important for the overall scope and effectiveness of your law firm. Achieving a favorable search ranking can take some work; however, it is important to make sure you don’t destroy all of your hard work in one fell swoop. While many practices can damage your search rankings, here are four of the more common … [Read more...]
Incorporating Twitter into your Law Firm’s Marketing Strategy
You ought not let privacy issues associated with social media networking sites keep you from incorporating them into your legal practice. In fact, many more law firms are beginning to embrace the usefulness of social media sites like Twitter and Facebook. Just do a quick search through Twitter or SocialMention, you’ll find plenty of attorneys regularly uploading content. If … [Read more...]
3 Simple Steps to Increase Law Firm Traffic through SEO
Marketing is important for all service industries. You might be the best lawyer in your state, but if nobody knows you’re practicing then you’ll never get any clients. Word-of-mouth can only go so far though, which is why most lawyers gain new clients nowadays via the internet. How do lawyers attract their clientele on the internet? They turn to SEO techniques to boost their … [Read more...]
Social (Not)working: Postings You Should (Legally) Avoid
Many people don’t think about the legal pitfalls that they can stumble upon when they post things on social media networking sites. This particularly comes into play when they are used for business purposes. Confidential Information One of the biggest legal problems that you can run into is either accidently (or intentionally) disclosing information that is confidential. … [Read more...]
The 3 Most Common Myths About Marketing a Law Firm
There are many misconceptions when it comes to attorneys—especially when it comes to the ethics and methods surrounding law firm marketing. Most law firms sincerely need and desire to offer their best services to their potential clientele. Nevertheless, this leads to the question of how law firms can then distinguish themselves from the less than ethical counterparts. When … [Read more...]
