Every law firm must seek new ways to outwit, outmaneuver and outlast competition. Effective marketing is one of the biggest challenges legal practices face these days and it must be done properly and in a timely manner. Are you hoping for a fresh start for your law firm in 2016? As 2015 comes to a close, evaluate how your firm has done over this past year and find ways … [Read more...]
Legal Referrals and the Millennial Generation
A recent study conducted by an Orlando-based law firm and search expert Michael Blumenthal has concluded that the Millennial generation, specifically people age 18 to 24, is using internet searches to find their attorney of choice as opposed to the traditional “word of mouth.” The survey originally asked 19,539 consumers when they last hired a lawyer. They then narrowed … [Read more...]
Tips to Make Your Legal Website Mobile Friendly
The future of the internet lies in the hands of the individuals who constantly search using their smartphones. Laptops and desktops are still heavily used, but in this day and age of “on the go” the mobile device is a popular choice for most people to conduct their daily business. In November 2014, for the first time mobile searches on Google surpassed desktop and laptop … [Read more...]
5 Ways to Lose Online Clients
The world is full of competition, and that’s no different when it comes to the legal landscape and how people select a law firm to represent them. Establishing a good reputation in your community goes a long way, as well as establishing a credible and interesting website to attract new clients while keeping your existing clientele. Listed below are five ways you could … [Read more...]
Improving Your Law Firm’s Marketing Techniques
For the most part, lawyers aren’t hurting for new clients—there are always people trying to sue for one reason or another. However, law firms should really have a legal marketing strategy in place so that they never have to worry about being able to find new clients later and ensure that they receive high value cases. Here are some tips for improving your law firm’s … [Read more...]
