Many law firms spend time and money to create a great website hoping to attract clients. Sometimes, however, the site visitors never convert into actual clients, leaving firm owners frazzled. Why does this problem happen, and how can you avoid it? When your well-designed legal website has attracted a potential client, he or she will hopefully contact your law firm. … [Read more...]
Building a Website For Your Law Firm
So you’ve decided that your firm needs a website. Good call. I’m going to be honest with you - that decision is one of the few easy ones when it comes to building your internet presence. There are a lot of options and everyone you know has opinions about what works best. This is where people get lost. Things get overwhelming and the decision is made to deal with the internet … [Read more...]
3 Online Metrics Law Firms Should Pay Attention To
When you’re planning a marketing campaign for your law firm, it is beneficial to use online metrics for tracking results. Metrics tracking helps analyze whether the measures you have in place are having the desired effect on your firm or if you need to go in another direction. Below are 3 beneficial metrics that your law firm should use to track your online marketing … [Read more...]
2 Strategies for Implementing Conversion Rate Optimization
In the space between where SEO comes to an end and content marketing takes up the mantel, conversion rate optimization (CRO) steps up. At its most basic, the function of CRO is to discern which aspects of a legal website isn’t working and decide ways to fix them. Two strategies law firms can use to bring CRO into practice include: A/B Testing A/B testing is both the most … [Read more...]
2 Simple SEO Strategies Every Law Firm Should Be Doing Right Now
It’s safe to say that there are a hella lot of lawyers in the United States. Personal injury, criminal defense, bankruptcy, divorce – you name it. In order to ensure that your law firm is able to attract fresh clientele, it is a constant struggle to make your practice visible above all the competition. Traditionally, this has been accomplished through billboards, printed … [Read more...]
