Despite the growing online world, in-person networking is still a vital aspect in business. Some people think networking is outdated and more difficult. This, however, is not necessarily true. Here are four ways to help network your law firm: 1. Get to know your coworkers If you work in a law firm with fellow attorneys, paralegals and staff, make sure you get to know your … [Read more...]
Law Firm SEO: Avoid Google’s New Popup Rule Penalty
Google recently introduced a new penalty to help reduce instances where mobile users are redirected to new pages that utilize large popups over their desired content. These intrusive mobile popups is now being penalized by the search engine’s algorithm. The Google penalty is meant to improve the user experience for searchers because having a huge popup blocking the content a … [Read more...]
How to Get Your Law Firm Mentioned in the Press
You may have noticed that some law firms seem to be mentioned everywhere. This can be maddening if it’s your competition! How do they do that? Today we’re here to show you how you can earn media mentions for your law practice, too. How media mentions increase business for your law firm Media mentions help you gain business in three ways. How lawyers can gain media … [Read more...]
Top Marketing Tips for Legal Businesses in 2017
The goal of marketing your law firm or legal business is the same as all other businesses - to get more clients. Unfortunately, that’s where the similarity ends, because target markets for each business are different and have different needs. First, you want to make sure you’re anticipating your clients’ needs and are making yourself available to them. Below we go over two … [Read more...]
What KPIs Should Your Law Firm’s Marketing Campaign Track?
Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm. Below are the three most important key performance indicators (KPIs) for a successful marketing campaign. Legal KPI #1: Leads The most important aspect of a marketing campaign is the leads your law … [Read more...]
