Given the nature of the information that law firms store, they are prime candidates for hackers who are seeking sensitive information. The major fear is that hackers will attack law firms in order to use this data to trade or to give them a commercial or military advantage. In addition, lawyers themselves can be soft targets for hackers, so IT specialists are working hard to … [Read more...]
4 Web Design Factors that Impact Internet Users
Since the vast majority of marketing takes place on the internet now, you need to ensure that you have a well-designed website that not only entices visitors to visit, but to continue reading your content. Good site design is based on many factors but most revolve around the human factor as humans both build and visit websites. Law firms should be considerate of how they … [Read more...]
Helping Law Firms Go Digital Using CMS
Since the online market is so saturated with platforms, it can be risky for businesses to begin using a Web Content Management System (CMS). However, the new Software as a Service (SaaS) marketing solution is working to help law firms be able to execute their digital strategies more efficiently. This new strategy can help law firms avoid both proprietary content management and … [Read more...]
6 Tips to Make Your Law Firm Web Copy More Powerful
Learning to create efficient copy for a law firm website can take time to perfect. Whether it’s because you’ve never written web copy or because you’re used to writing in an academic setting, by using the following tips, you can adapt your writing style. 1. Have confidence in what you say (a.k.a. get to the point) One problem people inexperienced with writing web copy have … [Read more...]
10 Tips for Marketing Your Legal Office
Legal marketing can be expensive to buy. Luckily, you don’t need to spend a dime. There are numerous techniques you can do yourself to help market your legal office. Below you will find 10 tips – click here for more. 1. Get out there! Make contact with between 3 to 5 potential referral sources each week. This doesn’t mean when you have time, EVERY week. You can do something … [Read more...]
