Voice search is more than just another trend in the digital marketing world. It’s a user-friendly way of conducting searches that is growing and is only going to become more widespread in the years to come. Legal marketers who execute good strategies on voice search will be the ones who enjoy success in this brave new world. A recent study by the respected firm of … [Read more...]
Strategic Thinking about Mobile Marketing for Lawyers
Any good marketing strategy needs to find its prospects where they’re at and devise the best possible approach for reaching them there. Mobile marketing for lawyers is no different. In a lot of fields—personal injury being a prominent example—prospects may be calling right at the moment they’ve been in an accident and are seeking legal counsel. Or maybe they’re at a youth … [Read more...]
Ensure Mobile-Friendliness To Get More Personal Injury Cases
Depending on where you live, the average personal injury lawyer makes anywhere from $65,000 to $95,000 a year. You want to get to the higher end of that spectrum and eventually exceed it, but there’s only so many billable hours in a day and only so much time you can spend hanging around the emergency room in search of the next client. A smart online strategy, undergirded by … [Read more...]
