For the most part, lawyers aren’t hurting for new clients—there are always people trying to sue for one reason or another. However, law firms should really have a legal marketing strategy in place so that they never have to worry about being able to find new clients later and ensure that they receive high value cases. Here are some tips for improving your law firm’s … [Read more...]
Four Ways You May Be Unintentionally Damaging Your Law Firm’s Rankings
In today’s computer-driven society, having a great search ranking is important for the overall scope and effectiveness of your law firm. Achieving a favorable search ranking can take some work; however, it is important to make sure you don’t destroy all of your hard work in one fell swoop. While many practices can damage your search rankings, here are four of the more common … [Read more...]
7 Reasons Your Visitors Don’t Turn Into Clients
While working to increase your website’s traffic should definitely be important to your law firm, you should also take into consideration the number of visitors that leave your site (and visit your competitors instead). In order to increase the likelihood that your website visitors will become new clients, first you need to make sure your website provides better information … [Read more...]
Your Firm’s Website Design Could Cost You More Than Time and Money
Reasons why you should update your website to ensure visitors become clients Creating a website can be difficult, especially for someone who is not familiar with design. Chances are that when you developed the first website for your law firm it was expensive, took a long time to develop and had little or no functionality—especially compared to the websites today. If you … [Read more...]
9 Tips for Writing Effective Website Copy for Your Law Firm
The more traffic your website receives, the more business you’ll make. While this is typically thought of in terms of businesses that sell products, the same is true of service companies—such as law offices. Many people feel that the more traffic a website generates the more that people will hire their services; however, after generating traffic, you still need to entice … [Read more...]
