The goal of marketing your law firm or legal business is the same as all other businesses - to get more clients. Unfortunately, that’s where the similarity ends, because target markets for each business are different and have different needs. First, you want to make sure you’re anticipating your clients’ needs and are making yourself available to them. Below we go over two … [Read more...]
What KPIs Should Your Law Firm’s Marketing Campaign Track?
Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm. Below are the three most important key performance indicators (KPIs) for a successful marketing campaign. Legal KPI #1: Leads The most important aspect of a marketing campaign is the leads your law … [Read more...]
3 Marketing Tips to Help Your Law Firm Smoke the Competition
Law firm marketing can be tough, especially since there are more than 1.3 million attorneys in the United States according to the American Bar Association. To ensure your law firm converts website visitors into paying clients, first your firm needs to stand out from the crowd. Here are three ways your firm can achieve this feat: Tip #1: Hire a Good SEO Agency Although it … [Read more...]
3 Tips for Making LinkedIn Work for Your Law Firm
Social media is a natural choice when it comes to a nearly hassle-free and inexpensive way of advertising for law firms. It’s also a great way to network and connect with clients and members of your community. Of the popular social media platforms, LinkedIn may be the most unfamiliar - yet 433 million people across 200 countries have joined. Unlike Facebook, LinkedIn targets … [Read more...]
Making the Most of Your Legal Conference Attendance
Attending the latest legal conference may not sound like the most exciting venture, but it can bring with it many benefits to you and your law firm. There are a variety of tips to consider before heading to your conference so that you can make the most of your time and feel as if you’ve been successful in making new contacts. Research who will attend. Find out colleagues … [Read more...]
