Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online reviews (both … [Read more...]
4 Proven Networking Tips to Help Grow Your Law Firm Quickly
Despite the growing online world, in-person networking is still a vital aspect in business. Some people think networking is outdated and more difficult. This, however, is not necessarily true. Here are four ways to help network your law firm: 1. Get to know your coworkers If you work in a law firm with fellow attorneys, paralegals and staff, make sure you get to know your … [Read more...]
Law Firm SEO: Avoid Google’s New Popup Rule Penalty
Google recently introduced a new penalty to help reduce instances where mobile users are redirected to new pages that utilize large popups over their desired content. These intrusive mobile popups is now being penalized by the search engine’s algorithm. The Google penalty is meant to improve the user experience for searchers because having a huge popup blocking the content a … [Read more...]
Make Your Law Firm Thrive With These 3 SEO Tips
When you consider the objectives of your law firm for the next few months, do any of the following items ring a bell? Making your brand stronger Ensuring your firm has staying power Increasing turnover Becoming more efficient If you said no, then you’re likely missing important opportunities - and your competitors might not be so lackadaisical. The legal … [Read more...]
Too Much of a Good Thing: Can More Legal Content Cause Less Traffic & Leads?
As we know, content is one of the most important aspects of any website (and some would argue that it is actually the most important aspect). If we accept this premise, how do you decide whether your law firm’s website has all the content it needs to be successful, and how do you know when you need to add more content. Since it’s well-known that content is important for … [Read more...]
