Just because you’re an attorney doesn’t mean that your online content needs to be boring or stuffy. There are many ways that you can bring your creativity to the table. Not only will this allow you to have more fun, but creative content can also work to help generate more links, make people more aware of your brand and even entice more clients into the law firm. Make the … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
A Cautionary Tale of Why Law Firms Shouldn’t Incentivize Google Reviews
Everyone knows that favorable online reviews are important for law firms. Given the importance of reviews, it should come as no surprise that some firms are willing to do almost anything in order to gain good reviews. Some firms, like one unlucky firm in Louisville, Kentucky, were even willing to offer rewards to gain good reviews. But this strategy backfired bigtime in the … [Read more...]
The Importance of Collaboration Between Public Relations (PR) and Search Engine Optimization (SEO) in Attorney Marketing
Nothing lives in a vacuum, so it’s important that you ensure the various departments or teams working for your law firm mesh well together. This particularly applies to legal SEO and PR professionals. Check out four ways that public relations and SEO overlap for law firms. Education Often, those in the PR profession aren’t taught the impact online media has SEO and keyword … [Read more...]
3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
