Promoting any kind of business is tricky during hard times and the COVID-19 lockdown in the United States and abroad is no different. But the problem is perhaps even more acute for lawyers. The topics they need to talk about are sensitive and it’s an emotional time for a lot of families and business owners. Here are some tips for how to effectively handle law firm coronavirus … [Read more...]
8 Tips For Effective Law Firm Email Marketing
Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is bearing fruit. Now you’re wondering how to take the next step. You’ve secured e-mail addresses for people who at least had a fleeting interest in your services. How do you keep in … [Read more...]
3 Tips for Increasing Your Law Firm’s Conversion Rate
While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your website’s colors has the power to make you more attractive over your competition. Would you like to see your firm’s conversion rate increase? Try incorporating these practices. 1. … [Read more...]
4 Marketing Trends to Better Your Law Firm in 2019
It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
5 Tips for Saving Your Law Firm Money on Internet Marketing
To run a successful business, every dollar counts; therefore, it is important to plan your expenses carefully. This includes the money you’re spending on your marketing campaigns. Luckily, law firms can find low-cost options for their SEO needs. Here are four ways you can market for your law firm without breaking the bank. Low-cost PR You can turn your legal … [Read more...]
