As Christmas and the holidays get closer, people become busy and dealing with legal matters aren’t typically their first priority. But that doesn’t mean any problems or questions they have aren’t lurking in the back of their mind, to be acted on after the first of the year. That means keeping your services out front and center is still important over these next several weeks. … [Read more...]
Law Firm Naming Rules: What You Can & Can’t Be Called
It’s the most basic existential question for a law office, at least from a marketing perspective: what do you name the firm? This name will be on your business cards, your letterhead and it will be enshrined in the judicial system itself on the documents from your court cases. It’s how people will get to know you and how they’ll remember you. When you make your decision, here … [Read more...]
What Factors Impact a Law Firm’s SEO Budget & What You Get
You know that good search engine optimization (SEO) is important to your law firm’s visibility. You’re on top of the marketing trends and from personal experience you know how often people ask Google for something “near me” and don’t look beyond the top options listed. What you’re not sure of is how much you should be paying for good SEO work. Reliable estimates place the … [Read more...]
Competitor Analysis Benefits for Law Firms & How to Get Them
You know better than anyone just how competitive the legal field is. It’s hard to get clients and build a loyal base; once you’re there, it’s a fight to keep that base and grow it. A key part of any marketing strategy is to understand who you’re battling against. There are a number of competitor analysis benefits that your firm can’t afford to overlook. It might be tempting to … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
