Did you know that fewer than half of law firms have a defined marketing budget, and that the portion drops all the way to 14 percent for solo law offices? The simple act of defining your marketing spend can give you a leg up in the competitive push for new clients. These legal marketing budget tips will help you define what your office’s ad spending will be. Let’s first … [Read more...]
Best Practices for Small Law Firm Marketing
If you work in a small law firm, the odds are pretty good that you know marketing is a significant challenge. In fact, based on a recent study, we can place the odds at 75 percent that you know getting new clients is difficult. It’s not hard to understand why. You don’t have the financial resources of large corporate law firms. You probably don’t have one person that’s a true … [Read more...]
Legal Marketing Budget Issues: What to Spend & How to Spend It
Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors that go into determining the most appropriate legal marketing budget. For example, a firm located in a major metro area will have to outspend a large number of competitors. … [Read more...]
3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
Law Firm Marketing for Spanish Speaking Clients
The Spanish-speaking community is a fast growing one in the United States, especially in big states—like California, Texas, Florida—and other border states, such as Arizona and New Mexico. Law firms in these and other areas with a growing Hispanic presence need to devise outreach plans that will reach these prospects when they’re looking for legal services. Here are a few … [Read more...]
