A recent underpublicized change made by Google deals with how the front page of Google will receive search results for businesses. This change can alter how potential clients find your law firm’s website. Prior to this change, Google would place seven query results on the right hand side of the results page. Now, the search page will feature a three-hit group referred to as … [Read more...]
6 Reasons Your Law Firm Should Consider Blogging
Attorneys don’t always make the best bloggers. However, try to equate blogging with forcing yourself to eat something healthy - like kale. You may not like it, but you understand the benefits! Blogging is the kale of marketing. While not always fun, it’s one of the best methods for attracting potential clients. So while attorneys may not feel that it plays to their … [Read more...]
The Secret to Conversion Rate Optimization for Legal Websites
Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization. In order to incorporate a successful CRO into your law firm’s … [Read more...]
3 Reasons Your Law Firm Should Consider Content Marketing
One of the easiest ways your law firm can utilize marketing to increase both the organic and referral traffic to your website, as well as your firm’s authority and trust, is through solid legal copywriting. If you’re not already employing content marketing, here is why you should consider doing so. Reason #1: Content helps your firm take action. Law firm content has the … [Read more...]
Improving Your Law Firm’s Domain Authority
Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return. How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links… How can you create a favorable domain authority? Here are three tips for achieving good … [Read more...]
