For at least a solid decade, social media has been a part of most people’s everyday lives. Slowly, social media began to be integrated (and accepted) in the business world too, including amongst attorneys. In the beginning, there was a lot of skepticism surrounding lawyers integrating social media into their practices—it was seen as unnecessary and even unprofessional. … [Read more...]
What KPIs Should Your Law Firm’s Marketing Campaign Track?
Keywords are still vital to a successful marketing campaign. What you do with your law firm’s optimal keywords can determine the traffic and overall success of your law firm. Below are the three most important key performance indicators (KPIs) for a successful marketing campaign. Legal KPI #1: Leads The most important aspect of a marketing campaign is the leads your law … [Read more...]
Law Firms Develop Relationships Through Content Marketing
When it comes to developing connections with audiences and building strong relationships for your law practice, the go-to method is quickly becoming to use content marketing. Some even suggest that a marketing scheme that does not include outstanding content is a failed effort. In the course of designing your marketing plan, make sure to include a content marketing … [Read more...]
Is Your Homepage Hurting Your Law Firm?
Your homepage says a lot about your firm. Not only does its initial appearance provide a glimpse at how you carry your firm, but it also provides information about what is most important to your firm (i.e. areas of practice and how clients can contact you). The importance of your homepage also lies in the fact that potential clients searching the internet will be redirected … [Read more...]
3 Marketing Tips to Help Your Law Firm Smoke the Competition
Law firm marketing can be tough, especially since there are more than 1.3 million attorneys in the United States according to the American Bar Association. To ensure your law firm converts website visitors into paying clients, first your firm needs to stand out from the crowd. Here are three ways your firm can achieve this feat: Tip #1: Hire a Good SEO Agency Although it … [Read more...]
