Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the case. Below are some scenarios. What if you want … [Read more...]
3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
SEO Image Optimization Tips for Your Law Firm
While high quality content is still the main driver of more internet traffic, optimization - specifically image optimization - has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like most other sites, law firm … [Read more...]
3 Common Questions About Law Firm Marketing & Keywords
Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up. Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing: 1. What keywords will be most successful for my … [Read more...]
3 Questions to Ask When Evaluating Your Legal SEO Company
Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide if they’re living up to … [Read more...]
