Nothing lives in a vacuum, so it’s important that you ensure the various departments or teams working for your law firm mesh well together. This particularly applies to legal SEO and PR professionals. Check out four ways that public relations and SEO overlap for law firms. Education Often, those in the PR profession aren’t taught the impact online media has SEO and keyword … [Read more...]
Can Your Law Firm Optimize its Website for Voice Searches?
With the rise in popularity of devices like Google Home and Amazon Echo, researchers have begun to study how people are using these devices for internet searches — and how that affects businesses. Many of these findings can extend to law firms as well. For Google Home, which is powered by Google Assistant, many of its responses come from basic Google search data. Based on … [Read more...]
5 SEO Tips Your Law Firm Should Be Utilizing Right Now
Want to improve your law firm’s search engine optimization (SEO) practices in 2018? Consider implementing these five SEO methods. 1. Perfect On-page SEO Expect on-page SEO to continue to be a vital piece of Google’s algorithm for the near future because of the user experience (UX) it provides. Moreover, on-page SEO provides your users with context and organization for your … [Read more...]
3 Tips & Tricks to Boost Your Law Firm’s Organic Search Traffic
Analyzing your law firm’s content marketing strategy is one of the best ways to drive up your website’s organic search traffic. While you might not see results overnight, here are three effective techniques your law firm can use to start boosting your organic traffic today. 1. Write for Your Audience Your first step when developing a content strategy should be to perform an … [Read more...]
What Are Your Law Firm’s Content Strategy Objectives?
The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their readers. Discovery From a marketing perspective, discovery means something much different than the legal definition. Discovery is the process in which your clients find your law … [Read more...]
