It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
Developing Authoritative Links with Data-Driven Content for Law Firms
For those who are looking to make their content work harder or create links for their business, there is an easy solution: data. At this point in the game, those working closely with content understand how important link building (specifically backlinks) and SEO are; however, importance usually means not easy to come by. In the case of obtaining links, that is just the … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
6 Tips to Improve Your Law Firm’s Google Ranking
In the 1980s, the adoption of simple checklists led to the reduction of aviation accidents. If a checklist can make something as important as flying safer, imagine what it can do for your law firm! By creating a checklist, there will be less of an opportunity for mistakes within web content. Before publishing content, double check it against this six-point checklist: 1. … [Read more...]
