One of the easiest (and best) ways to increase the amount of traffic flowing into your website and enhance your law firm’s reputation is through blogging. Some people mistake blogging as platform that basically functions as a digital diary. However, a blog for a company or law firm must be so much more than that if it is to do what it’s supposed to. The fact is, if you blog … [Read more...]
Why it’s Important to Make Your Law Firm’s Website Mobile-Friendly
If you’ve seen a significant drop in your website’s traffic over the last month or two, there may be a good reason for that—you’re website might not be mobile-friendly. Why is Mobile-Friendly so Important? Back in March of 2015, Google announced that it was updating its algorithm to rank mobile-friendly websites, also known as responsive sites, higher on search engine results … [Read more...]
5 Ways to Beef up Your Law Firm’s Attorney Bios
There tends to be a big difference between what lawyers put on their online profile and what their potential clients actually want and/or need to know. The problem is that potential clients do not receive the information they need from you to make the decision to hire you as their legal representative. In order to provide your current and potential clients with the … [Read more...]
4 Easy to Overlook Marketing FAILs your Law Firm Can Make
Mistakes can be easy to make when you are dealing with a full caseload and you’re trying to move information to your law firm’s website quickly. These errors are also typically easy to notice—after the fact… Silly mistakes can damage the credibility of your law firm and turn away potential clients before they even step through the door of your office. Avoid these four legal … [Read more...]
The Importance of Strengthening Your Law Firm’s Keyword Strategy
Once you decide to take the next step and begin thinking of SEO as an integral part of your marketing strategy of your law firm, it’s important to consider what keywords that you want (or need) to highlight. Chances are you already know which keywords you should use without putting forth much effort. However, many firms put too much focus on rankings and ignore the value of … [Read more...]
