Law firm marketing can be tough, especially since there are more than 1.3 million attorneys in the United States according to the American Bar Association. To ensure your law firm converts website visitors into paying clients, first your firm needs to stand out from the crowd. Here are three ways your firm can achieve this feat: Tip #1: Hire a Good SEO Agency Although it … [Read more...]
Building a Website For Your Law Firm
So you’ve decided that your firm needs a website. Good call. I’m going to be honest with you - that decision is one of the few easy ones when it comes to building your internet presence. There are a lot of options and everyone you know has opinions about what works best. This is where people get lost. Things get overwhelming and the decision is made to deal with the internet … [Read more...]
Google’s Recent Change Impact Law Firm Search Results
A recent underpublicized change made by Google deals with how the front page of Google will receive search results for businesses. This change can alter how potential clients find your law firm’s website. Prior to this change, Google would place seven query results on the right hand side of the results page. Now, the search page will feature a three-hit group referred to as … [Read more...]
Video Marketing Best Practices for Law Firms
Video marketing has become one of the most frequently used trends in marketing. This is due in large part to the increase of videos being shared across social media as well as recent advances in bandwidth. The trend has allowed law firms to begin implementing more video marketing. So if you’re on the fence about its usefulness, here are 10 reasons to reconsider. Law … [Read more...]
The Secret to Conversion Rate Optimization for Legal Websites
Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization. In order to incorporate a successful CRO into your law firm’s … [Read more...]
