Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online reviews (both … [Read more...]
3 Common Questions About Law Firm Marketing & Keywords
Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up. Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing: 1. What keywords will be most successful for my … [Read more...]
3 Questions to Ask When Evaluating Your Legal SEO Company
Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide if they’re living up to … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
How to Get Your Law Firm Mentioned in the Press
You may have noticed that some law firms seem to be mentioned everywhere. This can be maddening if it’s your competition! How do they do that? Today we’re here to show you how you can earn media mentions for your law practice, too. How media mentions increase business for your law firm Media mentions help you gain business in three ways. How lawyers can gain media … [Read more...]
