Digital marketing strategy is always a challenge and marketing managers have to fight for the resources needed to have a sound digital campaign. The rise of the coronavirus has certainly made their internal challenges a little tougher. Revenues are down. Budgets are being cut accordingly. All people—in both business and their personal lives—are having a gut-level, fear-based … [Read more...]
Strategic Planning for Law Firms During the Quarantine
The coronavirus and the subsequent quarantine have turned economic life upside down, both in the U.S. and around the world. Law firms have not been exempt from the upending. The legal system is on an effective holiday. Courthouses are closed. Most people that are able to work remotely are doing so. Smart leadership right now is asking how to handle strategic planning for law … [Read more...]
How Lawyers Can Get Great Online Reviews & Build Their Practice
A lot of attorneys are uncomfortable asking for online reviews of their legal services and that’s understandable. A lawyer might be concerned that constantly—or even occasionally—plugging for reviews would like unprofessional. Those whose practices focus on areas like bankruptcy law or family law have clients that are understandably nervous about admitting publicly they’re even … [Read more...]
3 Tips for Increasing Your Law Firm’s Conversion Rate
While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your website’s colors has the power to make you more attractive over your competition. Would you like to see your firm’s conversion rate increase? Try incorporating these practices. 1. … [Read more...]
Most Law Firms Make Four Big Marketing Mistakes
It can be hard to decide effective ways to market a business successfully—for both new and established businesses alike. This is especially true across the legal industry. One of the easiest ways to get a better idea of how to market your law firm is to follow the statistics and trends across legal marketing. By doing this, you can learn successful strategies and common … [Read more...]
