Keywords and key phrases are the very foundation of SEO. How these words are placed into the copy is incredibly important. Have you noticed when you are trying to get keywords into your companies’ legal website, sometimes it just doesn’t sound right? It may seem forced and scripted. The flow is just not there! Well, if you are feeling this way, your audience will certainly … [Read more...]
Helping Law Firms Go Digital Using CMS
Since the online market is so saturated with platforms, it can be risky for businesses to begin using a Web Content Management System (CMS). However, the new Software as a Service (SaaS) marketing solution is working to help law firms be able to execute their digital strategies more efficiently. This new strategy can help law firms avoid both proprietary content management and … [Read more...]
Your Firm’s Website Design Could Cost You More Than Time and Money
Reasons why you should update your website to ensure visitors become clients Creating a website can be difficult, especially for someone who is not familiar with design. Chances are that when you developed the first website for your law firm it was expensive, took a long time to develop and had little or no functionality—especially compared to the websites today. If you … [Read more...]
6 Tips to Make Your Law Firm Web Copy More Powerful
Learning to create efficient copy for a law firm website can take time to perfect. Whether it’s because you’ve never written web copy or because you’re used to writing in an academic setting, by using the following tips, you can adapt your writing style. 1. Have confidence in what you say (a.k.a. get to the point) One problem people inexperienced with writing web copy have … [Read more...]
9 Tips for Writing Effective Website Copy for Your Law Firm
The more traffic your website receives, the more business you’ll make. While this is typically thought of in terms of businesses that sell products, the same is true of service companies—such as law offices. Many people feel that the more traffic a website generates the more that people will hire their services; however, after generating traffic, you still need to entice … [Read more...]
