It’s the most basic existential question for a law office, at least from a marketing perspective: what do you name the firm? This name will be on your business cards, your letterhead and it will be enshrined in the judicial system itself on the documents from your court cases. It’s how people will get to know you and how they’ll remember you. When you make your decision, here … [Read more...]
What Factors Impact a Law Firm’s SEO Budget & What You Get
You know that good search engine optimization (SEO) is important to your law firm’s visibility. You’re on top of the marketing trends and from personal experience you know how often people ask Google for something “near me” and don’t look beyond the top options listed. What you’re not sure of is how much you should be paying for good SEO work. Reliable estimates place the … [Read more...]
3 Key Takeaways from A Personal Injury Law Marketing Study
If you run a law firm—or any other kind of small business for that matter—you’ve surely heard plenty of SEO pitches from a wide range of consultants. Everyone, it seems, has a different theory. As a business owner, you need hard facts on which to base your marketing spending. Those in the specific area of personal injury law marketing are in luck because a terrific, … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
3 Tips for Managing Law Firm Coronavirus Marketing
Promoting any kind of business is tricky during hard times and the COVID-19 lockdown in the United States and abroad is no different. But the problem is perhaps even more acute for lawyers. The topics they need to talk about are sensitive and it’s an emotional time for a lot of families and business owners. Here are some tips for how to effectively handle law firm coronavirus … [Read more...]
