All businesses - great and small, online and brick-and-mortar - need a flow of visitors (customers and/or clients) to pay the bills and keep the lights on. While the Internet has revolutionized the way retail businesses are run, there’s no way that businesses like law offices will completely change as they function better as a face-to-face entity. Lawyers and law firm staff, … [Read more...]
Too Much of a Good Thing: Can More Legal Content Cause Less Traffic & Leads?
As we know, content is one of the most important aspects of any website (and some would argue that it is actually the most important aspect). If we accept this premise, how do you decide whether your law firm’s website has all the content it needs to be successful, and how do you know when you need to add more content. Since it’s well-known that content is important for … [Read more...]
Law Firms Develop Relationships Through Content Marketing
When it comes to developing connections with audiences and building strong relationships for your law practice, the go-to method is quickly becoming to use content marketing. Some even suggest that a marketing scheme that does not include outstanding content is a failed effort. In the course of designing your marketing plan, make sure to include a content marketing … [Read more...]
6 Reasons Your Law Firm Should Consider Blogging
Attorneys don’t always make the best bloggers. However, try to equate blogging with forcing yourself to eat something healthy - like kale. You may not like it, but you understand the benefits! Blogging is the kale of marketing. While not always fun, it’s one of the best methods for attracting potential clients. So while attorneys may not feel that it plays to their … [Read more...]
The Secret to Conversion Rate Optimization for Legal Websites
Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization. In order to incorporate a successful CRO into your law firm’s … [Read more...]
