Analyzing your law firm’s content marketing strategy is one of the best ways to drive up your website’s organic search traffic. While you might not see results overnight, here are three effective techniques your law firm can use to start boosting your organic traffic today. 1. Write for Your Audience Your first step when developing a content strategy should be to perform an … [Read more...]
3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
3 Common Questions About Law Firm Marketing & Keywords
Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up. Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing: 1. What keywords will be most successful for my … [Read more...]
3 Lame Excuses Why Law Firms Don’t Have a Content Plan (And Why You Should in 2018)
Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less obvious for something like content marketing for your law firm website. Unfortunately, many attorneys don’t feel they need to plan for their website’s content. Here are three … [Read more...]
Why Fresh Content is an Essential Part of Law Firm Marketing
Take a look at your legal blog (if you have one). When was the last post published? If your answer is anything other than “within the last week,” then you need to hear this message. We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste. Writing and publishing high-quality, informative … [Read more...]
