In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
3 Common Questions About Law Firm Marketing & Keywords
Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up. Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing: 1. What keywords will be most successful for my … [Read more...]
3 More Easy SEO Tricks for Optimizing Your Law Firm’s Website
All businesses - great and small, online and brick-and-mortar - need a flow of visitors (customers and/or clients) to pay the bills and keep the lights on. While the Internet has revolutionized the way retail businesses are run, there’s no way that businesses like law offices will completely change as they function better as a face-to-face entity. Lawyers and law firm staff, … [Read more...]
Make Your Law Firm Thrive With These 3 SEO Tips
When you consider the objectives of your law firm for the next few months, do any of the following items ring a bell? Making your brand stronger Ensuring your firm has staying power Increasing turnover Becoming more efficient If you said no, then you’re likely missing important opportunities - and your competitors might not be so lackadaisical. The legal … [Read more...]
Top Marketing Tips for Legal Businesses in 2017
The goal of marketing your law firm or legal business is the same as all other businesses - to get more clients. Unfortunately, that’s where the similarity ends, because target markets for each business are different and have different needs. First, you want to make sure you’re anticipating your clients’ needs and are making yourself available to them. Below we go over two … [Read more...]
