The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their readers. Discovery From a marketing perspective, discovery means something much different than the legal definition. Discovery is the process in which your clients find your law … [Read more...]
What Happens to Your Law Firm’s Good Ranking If You Make Changes
Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the case. Below are some scenarios. What if you want … [Read more...]
SEO Image Optimization Tips for Your Law Firm
While high quality content is still the main driver of more internet traffic, optimization - specifically image optimization - has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like most other sites, law firm … [Read more...]
6 SEO Strategies for New Lawyer Websites
Today’s post comes from Chris Dreyer, founder and CEO of law firm SEO company Rankings.io. See what he says you need to do to gain traction for your new attorney website. Thanks, Chris! It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank … [Read more...]
Is Your Law Firm’s Website Turning Away Potential Clients?
A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm. If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your … [Read more...]
