Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the past decade and perhaps no area indicates … [Read more...]
4 Legal Tech Trends that Matter in 2020
The state of technology marches onward and the legal profession needs to find how tech advancement makes the most sense, for both the law firm and the client. Here are 4 key legal tech trends to keep an eye on in 2020. Trend #1: Automated billing Billing is the lifeblood of any law firm, but making certain that all the hours get clocked and billed can be a challenge. Legal tech … [Read more...]
How To Strengthen Your Law Firm’s Digital Marketing Funnel
Your law firm’s website has Google Analytics set up and humming efficiently and you’re fascinated by the treasure trove of information you can glean about how people interact with the site. You see the content that interests people and that’s gratifying. But you seem something else that’s disturbing—the same people that love your content drop off the website from there, never … [Read more...]
What Types of Pages Do Law Firms Need on Their Website?
Whether your law firm is new on the scene or starting over, it's time to examine how you're going to present the firm online. You want to have a good, vibrant site, but you are limited in how much time there is to produce the content. So when you ask your marketing consultant, "What content do I need for my website?" you're hoping for a response that's rooted in the real … [Read more...]
Understanding Key Search Engine Optimization (SEO) Metrics for Law Firms
“How many clients am I really going to get from this website?” If you do SEO for law firms, either in-house or as a consultant, perhaps you’ve heard this question from one of the partners. It’s the giveaway for which partner is advocating the bare minimum for an online presence. It’s not an easy question to answer, because a lot of lawyers are in fields—real estate, … [Read more...]
