The COVID-19 pandemic brought the global economy to a grinding halt. Are law firms recession-proof? While no industry can find complete immunity from periods of economic hardship, some are better positioned than others to ride out the storm. Here are a few tips for law firms to follow to maximize their chances of survival. Tip #1: Identify what type of recession it … [Read more...]
How To Fix Structural Challenges Facing Law Firms in 2019
There’s no shortage of challenges facing law firms in 2019, and they all weave back to a common starting point: the nature of the way legal services are delivered continues to evolve and law firms must navigate through a structure that has not kept pace. Like any industry, it’s important for anyone in the legal profession to stay current. Access to the justice system … [Read more...]
2 Strategies for Implementing Conversion Rate Optimization
In the space between where SEO comes to an end and content marketing takes up the mantel, conversion rate optimization (CRO) steps up. At its most basic, the function of CRO is to discern which aspects of a legal website isn’t working and decide ways to fix them. Two strategies law firms can use to bring CRO into practice include: A/B Testing A/B testing is both the most … [Read more...]
Making Your Law Firm More Attractive Online
In order to have a successful law firm these days, it is practically imperative to have a properly working website. Unfortunately, many law firms overlook important features that not only make their sites function correctly, but have the potential to attract new clientele. After you have created a properly functioning website, you need to think about ways to attract … [Read more...]
Using Technology in your Law Firm, Consider SharePoint
How SharePoint is an underutilized legal tool Running a successful law practice not only requires the knowledge and education to practice law, but in today’s society, it also requires using technology and various software suites to help make the job easier. One such software that can be useful is SharePoint. What is SharePoint? SharePoint is an online project management … [Read more...]
