It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]
Google Ad “Click Fraud”: Is Your Law Firm Owed a Refund?
In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
Best Social Media Platforms for Attorneys
For at least a solid decade, social media has been a part of most people’s everyday lives. Slowly, social media began to be integrated (and accepted) in the business world too, including amongst attorneys. In the beginning, there was a lot of skepticism surrounding lawyers integrating social media into their practices—it was seen as unnecessary and even unprofessional. … [Read more...]
Why it’s Important to Make Your Law Firm’s Website Mobile-Friendly
If you’ve seen a significant drop in your website’s traffic over the last month or two, there may be a good reason for that—you’re website might not be mobile-friendly. Why is Mobile-Friendly so Important? Back in March of 2015, Google announced that it was updating its algorithm to rank mobile-friendly websites, also known as responsive sites, higher on search engine results … [Read more...]
