Voice search is more than just another trend in the digital marketing world. It’s a user-friendly way of conducting searches that is growing and is only going to become more widespread in the years to come. Legal marketers who execute good strategies on voice search will be the ones who enjoy success in this brave new world. A recent study by the respected firm of … [Read more...]
3 Benefits Lawyers Get From Using Google My Business
You’ve probably heard all about the importance of setting up a Google My Business page. Maybe you’ve even gone so far as to get your firm’s page set up, at least in skeletal form. However, in the midst of the 1,001 other things you have to do, you’ve never really gotten around to making it a vibrant part of your legal marketing. We get it—but we also get that you’re missing … [Read more...]
Google Ads for Lawyers: Build Your Organic Foundation First
Google Ads is one of the hot places to be right now for marketers. All you have to do is run a search and see how many ads pop up before you get to the organic search results. There's a good reason for that and this space can be valuable. But Google Ads for lawyers can also be costly. That’s why it’s important to not only be efficient with your ad spend, but to keep focused on … [Read more...]
