You may be a shark in the courtroom, but how skilled at you at marketing? Many lawyers struggle with promoting their brand properly, especially in the highly-technical and evolving world of online marketing. If you’re in the law field and are looking for a way to market your firm or just to increase your firm’s online presence, as well as your traffic, look no further than … [Read more...]
6 Tips to Make Your Law Firm Web Copy More Powerful
Learning to create efficient copy for a law firm website can take time to perfect. Whether it’s because you’ve never written web copy or because you’re used to writing in an academic setting, by using the following tips, you can adapt your writing style. 1. Have confidence in what you say (a.k.a. get to the point) One problem people inexperienced with writing web copy have … [Read more...]
9 Tips for Writing Effective Website Copy for Your Law Firm
The more traffic your website receives, the more business you’ll make. While this is typically thought of in terms of businesses that sell products, the same is true of service companies—such as law offices. Many people feel that the more traffic a website generates the more that people will hire their services; however, after generating traffic, you still need to entice … [Read more...]
