Top-level domains (TLDs) are hot button topics in the world of SEO today. Three TLDs that exist are .ATTORNEY, .LIVE, and .NEWS, and they are starting to have an effect on search engine rankings. Google is trying to show users that .COM is not the only domain that is safe and that TLDs do not come as a disadvantage when it comes to their algorithm. In an experiment, Globe … [Read more...]
3 Reasons Your Law Firm Should Consider Content Marketing
One of the easiest ways your law firm can utilize marketing to increase both the organic and referral traffic to your website, as well as your firm’s authority and trust, is through solid legal copywriting. If you’re not already employing content marketing, here is why you should consider doing so. Reason #1: Content helps your firm take action. Law firm content has the … [Read more...]
Improving Your Law Firm’s Domain Authority
Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return. How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links… How can you create a favorable domain authority? Here are three tips for achieving good … [Read more...]
3 Ways Using SEO Can Improve Your Law Firm’s Website
Using basic SEO techniques can be vital to your law firm’s success. Along with hiring a knowledgeable online marketing company specializing in SEO to assist your firm, there are some simple steps you and your attorneys can take to ensure that your law firm is listed at the top of internet searches. Have a strong website for your firm. Having a strong web presence is … [Read more...]
Creating Optimized Content in 6 Easy Steps
Developing strong, robust content for your law firm’s website is crucial to online marketing – any experienced SEO company will agree. However, sometimes writing well is easier said than done. If you’re working to improve the copy on your firm’s website (which you should be), then consider employing these 6 techniques: Research Putting the time into doing thorough … [Read more...]
