Take a look at your legal blog (if you have one). When was the last post published? If your answer is anything other than “within the last week,” then you need to hear this message. We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste. Writing and publishing high-quality, informative … [Read more...]
Make Your Law Firm Thrive With These 3 SEO Tips
When you consider the objectives of your law firm for the next few months, do any of the following items ring a bell? Making your brand stronger Ensuring your firm has staying power Increasing turnover Becoming more efficient If you said no, then you’re likely missing important opportunities - and your competitors might not be so lackadaisical. The legal … [Read more...]
Too Much of a Good Thing: Can More Legal Content Cause Less Traffic & Leads?
As we know, content is one of the most important aspects of any website (and some would argue that it is actually the most important aspect). If we accept this premise, how do you decide whether your law firm’s website has all the content it needs to be successful, and how do you know when you need to add more content. Since it’s well-known that content is important for … [Read more...]
Law Firms Develop Relationships Through Content Marketing
When it comes to developing connections with audiences and building strong relationships for your law practice, the go-to method is quickly becoming to use content marketing. Some even suggest that a marketing scheme that does not include outstanding content is a failed effort. In the course of designing your marketing plan, make sure to include a content marketing … [Read more...]
Is Poor Communication Hurting Your Client Conversion Rate?
Many law firms spend time and money to create a great website hoping to attract clients. Sometimes, however, the site visitors never convert into actual clients, leaving firm owners frazzled. Why does this problem happen, and how can you avoid it? When your well-designed legal website has attracted a potential client, he or she will hopefully contact your law firm. … [Read more...]
