The advertising world continues to undergo constant change. Traditional modes are falling by the wayside. But there’s 1 thing that remains constant—whether you write for the Yellow Pages or for Google Ads, whether you write for a billboard or your website’s landing pages: you must produce good advertising content. So what constitutes “good” content? Here are 3 legal … [Read more...]
Making Content Management for Your Law Firm Personable
Just because you’re an attorney doesn’t mean that your online content needs to be boring or stuffy. There are many ways that you can bring your creativity to the table. Not only will this allow you to have more fun, but creative content can also work to help generate more links, make people more aware of your brand and even entice more clients into the law firm. Make the … [Read more...]
Improving Legal SEO Through YouTube Videos
Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative that law firms begin to incorporate video as a way to engage with their clients. Just including video on your firm’s website is a great first step; however, it’s all for nothing … [Read more...]
How Law Firms Are Embracing the Past to Further Online Marketing
It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users. While these figures prove the reach of social media, it doesn’t mean that law firms can’t participate in marketing strategies that don’t involve the digital world. Better yet, it’s possible … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
