The best directories for law firms—sites like Enjuris.com—should be an important part of your marketing strategy. You might wonder why you need to go further than simply listing your practice in places like Yelp, Google My Business, Bing and other standard directory listings. The answer is that industry-specific directories produce important benefits, ranging from better SEO to … [Read more...]
Top Holiday Marketing Tips For Law Firms
As Christmas and the holidays get closer, people become busy and dealing with legal matters aren’t typically their first priority. But that doesn’t mean any problems or questions they have aren’t lurking in the back of their mind, to be acted on after the first of the year. That means keeping your services out front and center is still important over these next several weeks. … [Read more...]
Law Firm Naming Rules: What You Can & Can’t Be Called
It’s the most basic existential question for a law office, at least from a marketing perspective: what do you name the firm? This name will be on your business cards, your letterhead and it will be enshrined in the judicial system itself on the documents from your court cases. It’s how people will get to know you and how they’ll remember you. When you make your decision, here … [Read more...]
What Factors Impact a Law Firm’s SEO Budget & What You Get
You know that good search engine optimization (SEO) is important to your law firm’s visibility. You’re on top of the marketing trends and from personal experience you know how often people ask Google for something “near me” and don’t look beyond the top options listed. What you’re not sure of is how much you should be paying for good SEO work. Reliable estimates place the … [Read more...]
How to Keep Marketing: Tips for Hosting a Virtual Event
The opportunities for networking and growing your law firm’s brand have been few and far between during this COVID-19 times, between lockdowns and a general hesitation about having large numbers of people together in one place. But if your firm is like most, you can’t afford to stop networking entirely. That’s where hosting a virtual event comes in. Just like so many other … [Read more...]
