Your law firm has just launched its new website. Or maybe, after years of letting a very basic site just sort of sit there in cyberspace, you're finally getting serious about making a vibrant online place. You’re ready to get cracking and produce fresh legal content. Only one question: What should I write about on my blog? Here’s some tips for lawyers to help you break through … [Read more...]
How to Use Groups to Find Prospects on Facebook
Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
What is Netiquette for Lawyers in the Zoom Era?
The coronavirus pandemic has brought a lot of changes for everyone in the past year and the change in people’s working environment is surely near the top of the list. Meetings on Zoom have replaced meetings in the office. Lawyers accustomed to in-person sessions with clients have had to learn a whole new set of rules for how to conduct a meeting. Internet … [Read more...]
Facebook Marketing for Lawyers: 5 Ways to Make It Work
Has your firm been skeptical of the notion that Facebook marketing for lawyers really works? The skepticism, while understandable, is unwarranted; your law firm can reap long-term benefits from doing Facebook advertising in the right way. Get started by following these 5 tips. Tip #1: Start with great content This advice really applies to just about everything in digital … [Read more...]
3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
