Reasons why you should update your website to ensure visitors become clients Creating a website can be difficult, especially for someone who is not familiar with design. Chances are that when you developed the first website for your law firm it was expensive, took a long time to develop and had little or no functionality—especially compared to the websites today. If you … [Read more...]
6 Tips to Make Your Law Firm Web Copy More Powerful
Learning to create efficient copy for a law firm website can take time to perfect. Whether it’s because you’ve never written web copy or because you’re used to writing in an academic setting, by using the following tips, you can adapt your writing style. 1. Have confidence in what you say (a.k.a. get to the point) One problem people inexperienced with writing web copy have … [Read more...]
9 Tips for Writing Effective Website Copy for Your Law Firm
The more traffic your website receives, the more business you’ll make. While this is typically thought of in terms of businesses that sell products, the same is true of service companies—such as law offices. Many people feel that the more traffic a website generates the more that people will hire their services; however, after generating traffic, you still need to entice … [Read more...]
10 Tips for Marketing Your Legal Office
Legal marketing can be expensive to buy. Luckily, you don’t need to spend a dime. There are numerous techniques you can do yourself to help market your legal office. Below you will find 10 tips – click here for more. 1. Get out there! Make contact with between 3 to 5 potential referral sources each week. This doesn’t mean when you have time, EVERY week. You can do something … [Read more...]
5 Ways to Avoid Social Media Ethical Lapses
Social media networking sites like LinkedIn, Facebook, Twitter, or Google+ have opened up the scope of marketing in the digital world. While this may be a great tool, it can come at a high price if not used correctly. Moreover, you should take the time to consider how ethics rules play into your online communications—especially in the legal world. 1. Be aware: social media … [Read more...]
