There are many misconceptions when it comes to attorneys—especially when it comes to the ethics and methods surrounding law firm marketing. Most law firms sincerely need and desire to offer their best services to their potential clientele. Nevertheless, this leads to the question of how law firms can then distinguish themselves from the less than ethical counterparts. When … [Read more...]
What is Information Governance and what it means for Law Firms
Given the nature of the information that law firms store, they are prime candidates for hackers who are seeking sensitive information. The major fear is that hackers will attack law firms in order to use this data to trade or to give them a commercial or military advantage. In addition, lawyers themselves can be soft targets for hackers, so IT specialists are working hard to … [Read more...]
4 Web Design Factors that Impact Internet Users
Since the vast majority of marketing takes place on the internet now, you need to ensure that you have a well-designed website that not only entices visitors to visit, but to continue reading your content. Good site design is based on many factors but most revolve around the human factor as humans both build and visit websites. Law firms should be considerate of how they … [Read more...]
Tips to Increase Keyword Saturation Without Destroying Flow of Copy
Keywords and key phrases are the very foundation of SEO. How these words are placed into the copy is incredibly important. Have you noticed when you are trying to get keywords into your companies’ legal website, sometimes it just doesn’t sound right? It may seem forced and scripted. The flow is just not there! Well, if you are feeling this way, your audience will certainly … [Read more...]
Helping Law Firms Go Digital Using CMS
Since the online market is so saturated with platforms, it can be risky for businesses to begin using a Web Content Management System (CMS). However, the new Software as a Service (SaaS) marketing solution is working to help law firms be able to execute their digital strategies more efficiently. This new strategy can help law firms avoid both proprietary content management and … [Read more...]
