While working to increase your website’s traffic should definitely be important to your law firm, you should also take into consideration the number of visitors that leave your site (and visit your competitors instead). In order to increase the likelihood that your website visitors will become new clients, first you need to make sure your website provides better information … [Read more...]
Recipe for Creating a Successful Legal Blog
One of the easiest (and best) ways to increase the amount of traffic flowing into your website and enhance your law firm’s reputation is through blogging. Some people mistake blogging as platform that basically functions as a digital diary. However, a blog for a company or law firm must be so much more than that if it is to do what it’s supposed to. The fact is, if you blog … [Read more...]
Incorporating Twitter into your Law Firm’s Marketing Strategy
You ought not let privacy issues associated with social media networking sites keep you from incorporating them into your legal practice. In fact, many more law firms are beginning to embrace the usefulness of social media sites like Twitter and Facebook. Just do a quick search through Twitter or SocialMention, you’ll find plenty of attorneys regularly uploading content. If … [Read more...]
Why it’s Important to Make Your Law Firm’s Website Mobile-Friendly
If you’ve seen a significant drop in your website’s traffic over the last month or two, there may be a good reason for that—you’re website might not be mobile-friendly. Why is Mobile-Friendly so Important? Back in March of 2015, Google announced that it was updating its algorithm to rank mobile-friendly websites, also known as responsive sites, higher on search engine results … [Read more...]
5 Ways to Beef up Your Law Firm’s Attorney Bios
There tends to be a big difference between what lawyers put on their online profile and what their potential clients actually want and/or need to know. The problem is that potential clients do not receive the information they need from you to make the decision to hire you as their legal representative. In order to provide your current and potential clients with the … [Read more...]
