Is the marketing plan that your law firm designed for your business actually being put to use, or is it collecting dust on the shelves? Has it been communicated to all the staff or was it just a formality? There are many reasons why marketing plans fail to help grow law firms. Below are some of the most common reasons... No clear purpose. What goals have you set forth … [Read more...]
New Legal Survey Reveals How Clients Define Value
The term “value” can encompass a variety of different meanings. Today’s legal clients demand more value from their law firm, but what may be considered valuable to one individual isn’t necessarily important to another. Altman Weil, a highly respected legal consulting organization, has been conducting an annual survey since 2000, with the most recent survey being the 2015 … [Read more...]
5 Questions to See if Your Legal Website is Outdated
As 2015 comes to a close and we evaluate our own lives and the need for change, now is a perfect time to evaluate the life of your legal website. Refreshing a website can be costly and time consuming, so it’s likely not something you want to undertake if you don’t have to. Below are five questions to consider when deciding if changes to your current website would be … [Read more...]
Legal Marketing Tips for 2016
Every law firm must seek new ways to outwit, outmaneuver and outlast competition. Effective marketing is one of the biggest challenges legal practices face these days and it must be done properly and in a timely manner. Are you hoping for a fresh start for your law firm in 2016? As 2015 comes to a close, evaluate how your firm has done over this past year and find ways … [Read more...]
Legal Referrals and the Millennial Generation
A recent study conducted by an Orlando-based law firm and search expert Michael Blumenthal has concluded that the Millennial generation, specifically people age 18 to 24, is using internet searches to find their attorney of choice as opposed to the traditional “word of mouth.” The survey originally asked 19,539 consumers when they last hired a lawyer. They then narrowed … [Read more...]
